New Cinema proposals unveiled

  • 10 screen cinema with 3 new leisure units planned
  • Proposals aimed at diversifying Cameron Toll’s offer to shoppers and visitors
  • Footfall at Cameron Toll up 4.5% to over 4.5 million visitors per year

The Cameron Toll Community Neighbourhood Centre has today unveiled proposals for a new ten-screen cinema as part of a planning application submitted to the City of Edinburgh Council.

The cinema, which would be operated by Empire Cinemas, would be complemented by three new leisure units and will ensure that Cameron Toll continues to diversify its offer to meet the needs of its community in today’s leisure and retail markets.

The application also marks the end of a significant year for Cameron Toll. With footfall up 4.5% to over 4.5 million visitors per annum and the centre operating at 100% occupancy, it continues to go from strength to strength. This is at odds with the current UK retail market, with the recent openings of ALDI and The Gym, as well as the McDonald’s and Costa drive-thru pods all helping to continue to drive customers to the neighbourhood centre.

Commenting on the submission of the planning application, Claire Jefcoate, Cameron Toll General  Manager said: “This marks an exciting new development for Cameron Toll and one I am sure our customers are going to love. These proposals are about expanding our offer and ensuring that we continue to evolve and meet the demands of the modern-day consumer.

“With our footfall numbers rising year on year, it is clear that local neighbourhood, convenience centres such as Cameron Toll play an important role in the communities they operate in, something that in south Edinburgh we are very proud of.”

A planning consent for a cinema and associated retail and leisure units already exists for  the site. This new proposal, which is both smaller in scale and primarily cinema and leisure focused, would supersede this existing consent and has been drawn-up in close collaboration with Empire Cinemas. Independently owned, Empire Cinemas was founded in 2005 following the mergers of Odeon and UCI, and Cineworld and UCG. With 14 locations (over 130 screens )  throughout the UK, Cameron Toll would be only its second operation in Scotland after the Empire Clydebank at Clyde Shopping Centre.

Three units will be created on the ground floor of the new development and will be targeted at restaurant operators that complement the strong existing tenant line up at Cameron Toll.

CGI of proposed cinema development at Cameron Toll

Should planning consent be granted, it is hoped that works would start on site next summer with the new cinema open in time for Christmas 2021.